The CWHL needs to step up its Twitter game.
So, as you may have noticed, at some point recently the Boston Blades’ Twitter account got suspended. We don’t know exactly why this happened, but we can guess. Twitter suspends accounts for violations of the Twitter rules which happen to include spamming. It’s really hard to say that the Boston Blades account hasn’t, in recent months, become rather spammy. They’ve been aggressively re-tweeting everything even vaguely related to Boston, including old or off topic material. It’s been really off-putting, to the point where I actually blocked their RTs on my phone and other Twitter clients. And the spam hasn’t gone unnoticed by other fans.
@WatchThisHockey like, it seems rly reasonable to me that twitter would suspend the Blades account for spam because it spams all the time
— Sun Dancing Katarin (@boldmatter) April 1, 2015
Look, CWHL, Twitter and other forms of social media aren’t the most important marketing in the world. But they’re a great way to establish a brand and convey information on a budget. The kind of fans who’ll follow you on Twitter and avidly look to you there for game times and scores, those are also the kind of people who’ll pay for an internet stream. You want those fans, CWHL, if you want to grow outside your very specific geographic locations. It’s also a way to provide insight and accessibility to fans, as in the case of Annie Chipman, the University of North Dakota back up goaltender who live tweets game days.
It’s also not that hard to learn how to do social media competently. There are six million resources for people new to social media on how to build a brand and maintain it on Twitter, etc. I’m not saying they’re going to turn you into an amazing, funny Twitter master– but they’re going to give you guidelines to get your information out there, and not, say, get suspended for spamming.
But okay, say a team doesn’t have someone with the aptitude or time to learn how to run the Twitter account properly. That’s when you look to your fans. Put up a “help wanted” ad on your website for volunteers, ask on Twitter– there are many possibilities. Decide beforehand what you want the Twitter account to look and sound like, sure, but get someone onto that account who has the time and interest in maintaining it.
At the very least, CWHL teams, put a volunteer with a camera phone and the Twitter account out there on game day. Get some pics, put them up on Twitter– and stop spamming with the retweets!!